MODERN FOLKLORE 2024
We believe in the importance of being connected to your roots. We always knew we wanted La Brise to be a Panamanian brand, 100% produced in Panama. We decided that we wanted the brand to reflect traditional Panamanian characteristics but with a minimalist twist at its core, a very la brise style. Thus, Modern Folklore was born. Modern Folklore is inspired by the events that were part of Panama's history in 1850, during the California Gold Rush. A period that deeply impacted Panama, changing the course of its destiny forever.
In the heart of Panama, a young women named Camila felt something in her life was missing. She felt a deep longing to reconnect with herself and with her roots. Camila immersed herself in her family history and explored the stories of those who came before her.
Camilla discovered her family arrived in Panama from Europe during the 1850s—a melting pot of cultures and bustling trade routes in a time when the California Gold Rush inspired new beginnings, dreams of liberty, fortune and adventure.
Driven by deep appreciation for her discoveries, Camilla decided to embark on a new project which aimed to honor her roots and use her creative skills. In time, the project became a step toward embracing her own identity and honoring her heritage and a symbol of her own journey of self-discovery. Her journey to reconnect with herself made her realize that through embracing one’s heritage, one could find a profound sense belonging and peace.